2010 Executive Management Retreat Presentations
The theme for the 2010 Executive Management Retreat was Revitalizing the Publishing Toolkit: Are You Ready for the Next Challenge? It was a informative day with insightful presentations. If you were unable to attend or would simply like to reference materials from the day, please see the presentations below.
Keynote: The Future of Publishing: "To Infinity...and Beyond"
Thad McIlroy, President, The Future of Publishing
There is no question that the Internet has and will continue to create numerous remarkable opportunities for creative expression as well as the dissemination and consumption of content. The interconnectedness of all media is the reality of the world in which we live. It is the energy driving the demand for open access, e-books, and digital magazines. It is the reason Publishers in all markets assess and reassess their publishing program to locate opportunities and to identify the trends in which to invest a long-term strategy to ensure the growth of their program. This address will frame the far-reaching effects of the revolution of how information is distributed and its journey well beyond that imagined with the invention of the printing press. One can become weary attempting to keep up with it all, but think of it as an adventure, not a threat.
Stocking Your Operational Toolkit with the Best People and the Right Infrastructure
Ken Heideman, Director of Publications, American Meteorological Society
Laura Skoff, President, Team Dynamics LLC
As managers and executives, on a daily basis you attempt to execute multiple organizational strategies with the resources available to you. These can be daunting tasks without the right staff or with the looming inefficiency of wasted overhead. How do you hire the best talent? How do you retain your key performers who regardless of the state of the economy are still presented with other opportunities? How do you find other ways to reduce expenses without sacrificing the demands of your end-users? How do you streamline your infrastructure in preparation for the next challenge? This panel will share experiences and insights into best operational practices from hiring to running a virtual office.
Case Study: An Insider’s View of Science. The Trends and Challenges
Beth Rosner, Publisher Science
Science was launched in July 1880 and today is the premier global science weekly journal and flagship publication for the American Association for the Advancement of Science (AAAS). With an average of 700,000 print readers and over 11.75 million online page requests per week, the expectations are high for Science to not only keep up with, but foresee publishing trends and changes in revenue mix. This case study will collaboratively explore these challenges and opportunities from the Publisher’s perspective.
15+ Strategies & Tactics to Engage and Grow Members
Susan Sarfati, CEO, High Performance Strategies
Interested in cutting edge strategies and tactics to build loyalty and commitment to your organization? Why do people join organizations these days? What keeps them engaged? What can you provide when industry information, a critical member need, is so readily available, plentiful and free from other sources? How do you build the sense of community that people are so hungry for? How do you capture the hearts and minds of your stakeholders and engage them for the long term? This session will explore these questions and prepare you for the next challenges in exceeding the expectations of your constituents.
Understanding Copyright, Permissions, and International Piracy
E. Leonard Rubin, The Copyright Society of the U.S.A., Midwest Chapter Co-Chair
Domestic and international piracy … Publicly available versus public domain … Infringement versus fair use … What protection do you really have under copyright? Most international piracy we see today is done by countries unwilling to commit the resources that would provide enforcement of copyright. We must realize not all countries share the same unwillingness to take action. Join us as we discuss copyright, permissions, protecting online content and international piracy.
Anytime, Anyplace, Anywhere, Anyway – New Challenges for Rights and Permissions in Mobile Delivery
Mark Traphagen, Traphagen Law PLLC
Scott Bain, Software & Information Industry Association
Unlike standard Web delivery, successful mobile delivery will require publishers to navigate complex legal relationship with multiple device platforms, multiple formats, and multiple mobile services that stand between them and the customer. Maintaining copyright integrity while delivering content through this maze of intermediaries and their sometimes divergent interests will be complicated. At the same time, publishers' rights for some back-listed works will become subject to copyright termination, with consequences for permissions to distributors and subscribers alike. This session will identify key copyright issues for publishers engaging in or considering mobile content delivery including copyright termination, enforcing end-user agreements and negotiating relationships with platforms and service providers.