Would you consider acquiring or retaining end-users one of your biggest marketing challenges? If so, we have a solution for you that builds on the proven success of a multi-channel marketing approach, cMARKETTM. cMARKET is a customized marketplace designed to execute 1:1 marketing campaigns with a strategy that incorporates the winning combination of print, e-mail, and web technology.
If you want to grab an end-users attention, a personalized approach is the way to go and our solution makes it easy with four simple steps:
- Step 1: Start with user data from your database or purchased mail list
- Step 2: Design a campaign that incorporates what you know about the user, what you want to know more about the user, and what you want the user to know about you
- Step 3: Execute a strategic campaign that puts your message in front of the end-user using multiple touch points; direct mail, e-mail, web, mobile.
- Step 4: Evaluate feedback immediately to access your campaigns effectiveness or adjust your strategy as needed
Cadmus will partner with you to accomplish these simple steps using the cMARKET solution to supplement your standard marketing campaign with personalized digital print pieces, e-mail communications, online storefronts, and on-demand fulfillment without the added cost of inventory and unnecessary postage. Studies have shown that this multi-channel approach generates response rates three to five times those of a single-channel approach. Let us help you achieve your marketing goals!
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